A New Year means we need new numbers. Here are the updated video advertising statistics for the Year 2023.

General Statistics

1.) 87% of video marketers report a positive ROI – A number that is trending upwards over time

2.) Marketers who incorporate video see nearly 35% higher conversion rates than those that don’t

3.) Social media videos result in up to 1,200% more shares than text and image content combined

4.) Videos get the most engagement when they’re at most 2 minutes long

5.) 51% of B2B decision-makers use YouTube videos to research purchases

6.) 83% of video marketers claim it helps with lead generation

YouTube Statistics

7.) YouTube’s audience watches more than 1 billion hours of video per day

8.) YouTube is the second-most popular site on the internet, globally after Google

Social Media Statistics

9.) Facebook Watch sees over 1.25 billion visitors every month

10.) Video Ads on Instagram see 3x the engagement of image ads

11.) TikTok has nearly 100 million monthly active users in the U.S. alone

12.) Ocean Spray earned 15 billion impressions in less than a month on a platform

13.) LinkedIn members are 20x more likely to share video posts than other types of content

14.) The best length for a LinkedIn video appears to be between 30 and 90 seconds​​​​​​​

Overall Statistics

15.) Online videos have an audience reach of 92% worldwide

16.) 82% of global internet traffic will come from video

17.) 90% of consumers watch videos on their mobile devices

18.) Video Advertising in the United States is set to hit $78.5 billion

19.) 71% of B2B marketers use video marketing

20.) 96% of people turn to videos to learn more about a product or service before purchasing